The launch of a new car is not just a market debut – it’s an emotional experience that builds a connection with the brand. In today’s competitive landscape, with new automotive players, the rise of electric and hybrid cars, and diverse visions of how mobility will look in the future, a well-designed premiere can make people truly remember the brand. Because, as the saying goes – people may forget what you told them, they may forget what you showed them, but they will never forget how you made them feel.
ARAM’s expertise
At ARAM, we have delivered numerous car premieres for various global brands – each one unique in its design and execution. Our role goes far beyond supplying technology; we design and implement multimedia stage environments that seamlessly combine ideas, innovation, and emotions.
Just as building a car feels like “black magic” for most people, creating a multimedia scenography – blending visuals, sound, lighting, and special effects into a coherent whole – is equally complex. That’s where we come in. We know how to take the creative concept, pair it with the right technology, and transform it into a breathtaking show.
The largest technical base in Poland
We operate the largest technical inventory in Poland, including:
- state-of-the-art LED screens of every type and format,
- stage and architectural lighting,
- multimedia systems and show control,
- professional audio systems and special effects.
This allows us to deliver tailor-made events – spectacular, but also aligned with the client’s budget.
Creating the WOW effect
We don’t design cars – but we know how to design emotions. We make sure that the very moment of unveiling the car becomes unforgettable, with light, sound, visuals, and scenography working together in perfect harmony. This synergy is what ensures that people continue talking about the premiere long after the event.
From intimate launches to international shows
Whether it’s an exclusive reveal in a small showroom, a presentation in a production hall, or a large-scale show in an arena or stadium – we know how to design and execute an event that makes the brand stand out and strengthens its identity.