BYD SEAL U DM-i Premiere 2024 Warsaw

Overview:

When BYD Poland introduced its latest model, the Seal U DM-i, it was essential that the launch event reflected the brand’s commitment to cutting-edge technology and excellence. Hosted in the elegant interiors of Hotel Verte in Warsaw, the event required a seamless fusion of multimedia, lighting, and sound—both indoors and outdoors.

ARAM was entrusted with delivering a comprehensive technical setup, ensuring that every detail enhanced the experience of attendees and the stunning reveal of the new vehicle.

Immersive Visuals and Precision Engineering

To create an unforgettable visual environment, ARAM provided:

✔ 115 m² of Gloshine LED screens with an ultra-fine 1.56 mm pixel pitch, delivering razor-sharp visuals.
✔ A main stage LED screen measuring 15×3 meters, serving as a dynamic backdrop for the launch presentation.
✔ 230 HiStrips and 200 advanced lighting fixtures, including the GLP Impression X5, to highlight the car and set the perfect ambiance.

230 HiStrips and 200 advanced lighting fixtures, including the GLP Impression X5, to highlight the car and set the perfect ambiance.