How has technology changed in your 30 years in the industry?

It’s been a revolution. When I started, we were still working with analog lighting desks and CRT monitors. Now, we control 4K LED walls with software from a tablet. Automation, real-time rendering, augmented reality – it’s an entirely new world. But the fundamentals remain: timing, precision, and understanding the audience.

What are the current trends and future directions in AV production?

Immersive experiences are the future. Whether in entertainment, culture, or marketing – people want to feel inside the story. Modular, adaptive systems, AI-driven content, interactivity – that’s where we’re heading. Also, sustainability is becoming increasingly important – lighter, more efficient setups that leave a smaller footprint.

Is a good AV setup more about the budget or the creative concept?

It’s a mix of both. Budget helps, but I’ve seen modest productions shine because the concept was sharp and well-executed. Creativity and experience are often more valuable than raw money. We often help clients optimise their ideas, and make them work within their means. The smartest event is one that looks expensive, but was wisely planned.

Which ARAM projects have been the most memorable for you?

There are many, but if I had to choose, I’d say the immersive exhibition Sistine Chapel: Heritage stands out. It combined high-end multimedia with storytelling and space design in a way that truly moved people. It was a technical and emotional challenge – and proof that Poland can deliver projects at a world-class level. Also, our early involvement in esports, particularly the Intel Extreme Masters, was a game changer – not just for us, but for the industry.

What’s the hardest part of creating a successful audiovisual project?

The most difficult part is the alignment between creative vision, technical feasibility, budget, and logistics. Each part has its own constraints, and finding the common ground takes both experience and diplomacy. Also, the timeline. If planning is rushed, the execution suffers. That’s why we push for early involvement.

What types of events benefit most from strong AV and technical production?

Large-scale conferences, hybrid events, live concerts, immersive exhibitions – those need solid AV to truly engage the audience. But even small events can benefit from well-designed technical elements. It’s about experience, not size.

What are your interests and hobbies outside of work?

I love exploring new technologies and trends – even outside the AV world. I’m also passionate about architecture and space design, which influences how I think about immersive installations. And whenever I get the chance, I travel – it helps me recharge and gain perspective.